Process This is the process we use on most of our design projects:

1. Meeting
We meet with you via phone or in person to discuss the specifics of the project, goals, target audience deadlines and any other important items that need to be covered.

2. Research
We pull together all of the needed resources and research the clients competition.

3. Design
We begin the brainstorming process and develop the concept and look and feel for a given design.

4. Production
Once the design is approved we begin the production phase.

Here are some of the commonly asked questions we receive:

Web Design      Print Design

Printed Design

How do I get started with our project?
You can contact us through the web or call us initially, we will then discuss your requirements and schedule a meeting or conference call to go over the full scope of work.

Who owns the final artwork?
Your final approved artwork is yours, and ownership rights transfer to you upon payment and delivery. Note that if we send you several design options to choose from, the rights only transfer to the final design you have chosen and purchased, not the un purchased concepts or designs.

What are Pantone Colors?
These are custom colors that are chosen from a Pantone chip book. The benefit of using Pantone colors for text and line work is in the fact that the color is solid and not made up of Cyan, Magenta, Yellow and Black dots, thus giving a more crisp and accurate edge. The color does not vary with Pantones as it does when a 4 color process is used. A wash-up charge is applied to each Pantone color used.

What are Process Colors?
These are colors that are made up of percentages of Cyan, Magenta, Yellow and Black. It is the standard in 4 color printing and a way of producing a full range of colors by utilizing 4 inks.

What is CMYK?
This refers to a 4 color printing process using the colors, Cyan, Magenta, Yellow and Black

What is Bleed?
A bleed is the area that will be cut off the print to prevent your final artwork from having white edges. When scanning images, keep the bleed in mind so you do not have to force a bleed by resizing an image. This will inevitably cause a loss of sharpness and make the pixels more apparent.

What is a Bit Map or Raster Images?
Bit Map or raster images are digital images that are made up of pixels. They are usually photographic in nature and cannot be scaled up without a loss in quality, since an exact number of pixels is contained in a given Bit Map image.

What are Vector Graphics?
Vector Graphics have edges that are determined by mathematical equations. The scale of vector graphics can be changed without sacrificing line quality. Post Script fonts are one form of vector graphics. Lines, Shapes and Text created in Adobe Illustrator, Quark Express or Adobe Photoshop 6 or higher are other examples of Vector Graphics. Always use Vector Graphics for your text and line/shape based design work to preserve the quality of edges.

Do you handle Print Production?
We can if you would like us to. We have many good connections in the field and resources at our disposal to help you in the print production cycle.